Wellness and Wealth: Why And How Financial Advisors Should Prioritize Client Health in Planning

middle aged couple hiking in the woods

Financial advisors often focus on helping clients prepare for retirement, grow their wealth, and protect their legacy. But what if your clients aren’t healthy enough to enjoy it?

Wellness and wealth are deeply connected and yet, many financial plans don’t account for the health side of the equation. If a client’s health declines, their financial plan can be derailed. And more importantly, what’s the point of a secure future if they don’t feel well enough to enjoy it?

As advisors, integrating wellness into our conversations is vital.

Why Wellness Belongs in Financial Planning Conversation

  • Lifestyle impacts financial outcomes: Health expenses, caregiving, and insurance costs can impact retirement planning.
  • Health affects mindset: Physical and emotional well-being influence how clients make decisions.
  • Clients crave whole life integration: Today’s clients are looking for advisors who see them as whole people, not just investors.

Including wellness shows that you care about more than just the numbers.

How to Integrate Wellness into Financial Planning

You don’t have to be a health expert or pry into their dietary or fitness habits, simply being a thoughtful advisor who asks meaningful questions adds impact.

Simple Ways to Start:

  • Add wellness check-ins to annual reviews: “How have you been feeling?”
  • Ask about long-term lifestyle goals: “What would staying active or feeling energized in your walkaway look like for you?”
  • Help clients plan for health-related expenses: insurance (health and long-term care, caregiving, gym memberships, wellness retreats, etc.
  • Share resources on aging well, stress reduction, or healthcare planning

You can also introduce tools like The Passport Package™ to surface what clients value when it comes to health, lifestyle, and legacy – giving you a deeper, values-based roadmap to follow.

Supporting Advisor Wellness, Too

This conversation doesn’t just apply to clients. Advisors are carrying more emotional weight than ever, especially in volatile markets.

Enter someone like Stevyn Guinnip, founder of Grow Wellthy, who works specifically with financial advisors to support their own health. She helps advisors extend their “healthspan” so they can stay energized and effective while building their businesses.

“You can’t build lasting wealth without health,” she says.

Consider checking out Stevyn’s work here: https://www.growwellthy.com/ 

Are you going beyond the numbers?

Financial planning is more than numbers, it’s human. And wellness isn’t a side topic – it’s central to a meaningful financial life. When you bring health into the planning conversation, you’re not just helping clients protect their money. You’re helping them enjoy the life they’ve worked so hard to build.

Ask one new question. Share one helpful resource. Lead by example.

Your clients will feel it. And they’ll thank you for it.

Want help uncovering what your clients really value, including their wellness goals? Learn more about how The Passport Package™ helps make those conversations easier, scalable, and human-first.

June 10, 2025

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About C&J Innovations

Helping Financial Advisors Expand Your Impact through The Passport Package™ — a proven, streamlined, insightful process designed to go beyond the numbers and uncover what truly matters to prospects and clients. With clarity, enhanced communication, and stronger relationships, we help advisors provide actionable guidance, drive client success, and expand your impact.

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